How the DJI Osmo Mobile 8 + DJI Mic 3 Can Transform Your Real Estate Brand (Without Expensive Gear)
The simple video system that helped generate 4.5M views, grow a brokerage from 2K to 14K followers, and increase closed sales by $11M YoY.
WANT TO BUT? Here’s some quick links: DJI Mic 3 https://amzn.to/4rA3Hxj and Osmo Mobile 8 https://amzn.to/4rHakOy
Real estate marketing changed forever the moment video became the standard for attention. But here’s the truth most agents don’t realize:
You don’t need a cinema camera.
You don’t need a studio.
You don’t need a videography team following you around.
You just need consistency—and the right tools to make consistent easy.
For the last two years, as the Marketing Director for a top-performing brokerage along Florida’s Forgotten Coast, I’ve used one simple setup for 90% of our social videos:
✅ The DJI Osmo Mobile 8
✅ The DJI Mic 3 Wireless System
That’s it.
This combo helped earn:
4.5 million total views across Instagram & Facebook
12,000 new followers (from 2K → 14K)
$11 million in increased closed sales year-over-year
Reclaiming the position as the #1 brokerage in the area
And most of our videos weren’t my fancy produced ones.
They were simple. Clean. Authentic. Consistent.
And they worked.
Let’s break down exactly why this setup is perfect for real estate agents, and how you can use it to grow your brand—without overthinking or overspending.
Why Consistency Outperforms Production Quality
Most agents freeze when they think about video.
They worry about what camera to buy… how to edit… which angles… what to say…
The Osmo Mobile 8 + DJI Mic 3 removes all of that friction.
When you eliminate friction, you create consistency.
And consistency is the reason our brokerage exploded online.
We didn’t go viral from one video.
We grew because we showed up every single week with steady, helpful, personality-driven content.
This system makes that possible—even if you’ve never created videos before.
Why the DJI Osmo Mobile 8 Is a Game-Changer for Agents
If you can hold your iPhone, you can shoot smooth, stable video that looks professionally produced.
Top Benefits for Real Estate Agents
1. Incredibly Smooth Walking Shots
Perfect for:
Property tours
Neighborhood walk-throughs
Behind-the-scenes content
“Day in the life” agent content
Your footage instantly looks elevated without the learning curve.
2. Auto Tracking That Follows You
Stand in front of a home?
Talking about a listing?
Want to step back and show the features?
The gimbal keeps you in frame automatically so you’re never awkwardly drifting out of shot.
3. Pocket-Sized & Always Ready
If it’s too complicated, you won’t use it.
The Osmo folds up, fits in your bag, and is ready in seconds.
Why the DJI Mic 3 Is Essential for Real Estate Videos
Audio is 50% of video quality—but honestly, it’s the hardest thing for agents to get right.
The DJI Mic 3 makes it effortless:
Benefits
Crystal clear voice audio (even outside in the wind)
Dual transmitters so you can mic up a partner or client
Long range—you can walk a full property and the audio stays consistent
Tiny and discreet—clips right to your shirt
Good audio alone can make your videos look 10× more professional.
How We Used This Setup to Transform a Brokerage
When I stepped into the role of Marketing Director, the brokerage was already respected—and wanted to grow.
We needed volume.
We needed repetition.
We needed content people actually wanted to engage with.
All shot on:
📱 iPhone
🎥 DJI Osmo Mobile
🎤 DJI Mic 2 & 3
What we created:
🎬 Weekly listing videos
Simple coming soon videos and full tour walk-throughs showing features, lifestyle, and location.
🎙 Agent spotlight interviews
Short, friendly videos showcasing the team’s personalities.
🏡 Community & business features
Local restaurants, events, hidden gems—people LOVE local content.
🪩 Fun, low-pressure social content
We never danced- but we did use trending audio, behind-the-scenes, bloopers… all approachable.
No fancy edits. No overthinking. Just consistency.
The results:
4.5M total views
600%+ follower growth
10+ million in additional sales YoY
And the brokerage became the top brokerage for 2025
Mostly from a phone + two pieces of gear.
How You Can Use This System in Your Real Estate Business
Here’s a simple blueprint you can start this week:
1. Shoot 2–3 videos per week
Topics that work:
One new listing (Shoot me an email margaret@buellproductions.com for a full list of videos to capture when you’re listing a property and how to use them)
One “value” video (tips, insights, market updates)
One personal/local video
2. Use the Osmo Mobile for anything in motion
Property tours
Neighborhood walks
Lifestyle b-roll
3. Use the DJI Mic 3 every time you're talking
“Talking head” videos
Reels
Stories
Open house intros
4. Keep editing simple
Use CapCut, Captions or VideoLeap
Use templates.
Record vertically.
Aim for 8–15 seconds for most reels.
5. Post consistently—not perfectly
Your goal isn’t to make a feature film.
Your goal is to stay top of mind.
Why Buell Productions Now Offers This Strategy for Agents
After helping a brokerage reach unprecedented growth with the simplest possible setup, I now help agents:
Build a consistent on-camera system
Use their iPhone confidently
Shoot brand-elevating listing videos
Create weekly content with ease
Run ads and track leads
Get more clients from their social presence
If you want to step into the new era of real estate marketing, the Osmo Mobile 8 + DJI Mic 3 is the perfect starting point.
And if you want help implementing this system, I can build your entire content plan for you.
Ready to Upgrade Your Real Estate Brand in 2026?
You don’t need expensive cameras.
You don’t need a marketing department.
You just need a repeatable system—and the willingness to show up consistently.
This setup sped up the trajectory of an entire brokerage.
It can absolutely change yours.
👉 Want help building your content strategy?
Book a strategy session at BuellProductions.com