Over the last 8 years, I’ve seen realtors leverage their brand photos across various platforms and marketing channels to enhance their visibility and establish a strong professional image, but many don’t know where to start. This email contains an exhaustive list of opportunities to make your presence known and trusted.
1. Business Website:
Homepage: Feature high-quality brand photos on the homepage to make a strong first impression.
About Us Page: Showcase team members and office spaces to build trust and credibility.
Contact Page: Include professional headshots for a personalized touch.
2. Social Media:
Facebook: Create a professional Facebook business page and regularly update the profile and cover photos.
Instagram: Share visually appealing brand photos to engage with a broader audience.
LinkedIn: Utilize professional headshots and team photos for individual profiles and the company page.
3. Online Listings:
Realtor.com, Zillow, Trulia, etc.: Enhance property listings with professional photos of the realtor and team.
MLS (Multiple Listing Service): Ensure that professional headshots are included in your FMLS settings for your OneHome portal.
4. Email Signatures:
Incorporate a professional headshot and company logo in email signatures to make emails more personal and memorable.
5. Printed Marketing Materials:
Business Cards: Feature a professional headshot and contact information on realtor business cards.
Brochures and Flyers: Use brand photos to create eye-catching marketing materials for distribution.
6. Office Branding:
Office Entrance: Display large, high-quality photos in the office entrance or lobby.
Conference Rooms: Decorate conference rooms with framed team photos.
7. Local Publications:
Real Estate Magazines: Submit brand photos for inclusion in local real estate publications.
Community Newspapers: Share team achievements and updates with local newspapers.
8. Billboards and Outdoor Advertising:
Use professional photos on billboards and outdoor advertising spaces to attract attention in the local community.
9. Online Advertising:
Google Ads: Create visually appealing ads with brand photos for online advertising campaigns.
Social Media Ads: Utilize brand photos in targeted advertising on platforms like Facebook and Instagram.
10. Presentations and Webinars:
Incorporate professional headshots and team photos in presentations and webinars for a personal touch.
11. Networking Events:
Event Banners: Use brand photos on banners and displays at industry conferences and networking events.
Sponsorship Materials: Include brand photos in sponsorship materials for community events.
12. For Sale Signs:
Customize For Sale signs with professional photos of the realtor or team for a personalized touch.
By strategically placing brand photos across these various platforms, you can build a consistent and recognizable brand, fostering trust and making a positive impact on potential clients and partners.
I hope you found the list of branding photo placements useful and were inspired to make 2024 your most profitable year! I am cheering you on!