Video Is King

We all know video is hot and everybody's doing it. Here's why.

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Consumption

According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. That's a lot of people watching stuff. 

     

 

 

Preference

Many people just like video more than text. In fact, 59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product or service than read about it. 

     

 

 

 

bottom line

 If you want to stay top of mind, you’ll be glad to know that 80 percent of users recall a video ad they viewed in the past 30 days. Once they recall it, it helps convert watchers to buyers.